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Building a Successful Job Description: Part 3 - Transforming Job Order Form Data into an Engaging Opportunity (with handout)
Putting pen to paper and understanding the fundamentals of your job description
Master the art of transforming job order form data into visually appealing job descriptions that attract the perfect candidates for your sales team. Learn how to incorporate key elements such as company information, role specifics, founder's vision, product showcases, transparent processes, and alignment with business goals to create compelling job opportunities.
The job order form exists to put pen to paper and write down the fundamentals of the role you’re aiming to hire as well as work towards alignment with all hiring stakeholders involved. Once these critical internal steps have been taken, you’ve already done the majority of the work in creating your candidate-facing job description.
Crafting a Captivating Company Overview for Job Seekers
Begin your job description by providing a compelling overview of the company. Highlight its mission, values, and achievements to give candidates a glimpse into the organization's culture and purpose. Paint a clear picture of why the company exists and how it differentiates itself from competitors.
Unpacking the Responsibilities of the Job
Next, delve into the role itself. Relay the north star of the business and how this role helps the company get closer to that goal. Clearly outline objectives that the candidate will be accountable for. Additionally, incorporate key metrics and performance indicators that will drive success in the position. This will allow potential candidates to understand the expectations and goals associated with the role.
Capturing the Real Day-to-Day Experience of the Role
Provide a realistic view of what the role entails on a day-to-day basis. Describe the challenges, projects, and collaborations that the candidate will be involved in. This helps candidates gauge their fit and interest in the position, fostering transparency and ensuring alignment between expectations and reality.
An Inspirational Founder Message
Include a note from the founder or CEO, expressing their passion for building the company. This personal touch creates a sense of authenticity and establishes a connection between the leadership and potential candidates. Highlight the founder's vision for the future and how the role being advertised plays a crucial part in achieving those goals. If the founder already did a blog post or podcast link to it in this section.
Showcasing Product Screenshots and Demos to Intrigue Candidates
If applicable, include screenshots or a demo of any products or services that the company is creating. Visual aids can enhance the job description, providing candidates with a tangible glimpse of what they would be working on and selling. This not only captures interest but also allows candidates to envision themselves contributing to the company's success. If case studies already exist repurpose them so candidates can hear the voice of the customer.
Outlining Requirements for the Ideal Candidate Profile
From your job order you have your must haves, nice to haves, deal cycle speed and size. Add as much as possible to be transparent about the experience and qualifications you would like to see from a candidate
Transparent Interview Process and Pay Structure
Detail the interview process to give candidates a clear understanding of what to expect. Highlight the stages, assessments, and timeline they can anticipate. Additionally, if appropriate, provide insights into the company's pay structure and any performance-based incentives to further motivate potential candidates.
Highlight the Exciting Extras Your Company Offers
If applicable, include information about the benefits and perks that come with the role. This can encompass health insurance, retirement plans, flexible work arrangements, professional development opportunities, or any other appealing aspects. Clearly communicate the value the company places on employee well-being and growth.
Provide candidates with articles, videos, and podcasts
There will always be candidates that simply do not read the job description. If you provide easy to access links to research that is recommended to review in the job description then it’s an easy way to weed out candidates that didn’t take the time to really learn about your company.
Layout Can Make a Huge Impact
In today's digital age, visual appeal matters. By leveraging the information gathered from a job order form, leaders can create engaging descriptions that align with their company's mission, emphasize transparency, and captivate top talent.
This handout provides the sections of your candidate-facing job description as mentioned above. But remember before you start on the job description, do the real work of writing out the job order and gaining true alignment with all the hiring stakeholders involved.
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